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The Cloth Kingdom steps out of the closed book and opens an operational channel. When you build a narrative universe for children, every detail is a parameter: illustrations, character naming, page tone, cover palette. But one parameter was still unwired — where the story lives when the binding is closed.
That is why the Squicky World X profile is shipping now.
An editorial choice, not an automated push
Squicky is not just a character: he is the keeper of the Cloth Kingdom, a world made of illustrated tales, digital comics and small games for curious children and families who read together. The move to X is not a platform chase: it is about giving a continuous voice to a project that lives on images, words and shared imagination.
On X there is no aggressive marketing, no endless threads, no virality at all costs. Just small artifacts: a preparatory sketch, a panel preview, a sentence pencilled in a notebook, a quiet announcement for a new title in the digital catalogue.
Why X, and why now
In an age when childhood projects risk being absorbed by the loudest algorithms, X remains a place where words carry weight. A short, careful text still travels; editorial, illustration and children's-literature communities actually meet — not just produce metrics.
Running an official profile means three concrete things:
- Continuity. Between catalogue releases, Squicky stays alive. No multi-month blackouts followed by a flash campaign: the character grows incrementally, one commit at a time.
- Transparency. Followers will see how the work is made: sketches, revisions, colour choices, the small stories that turn into books. No varnish, no posing.
- Listening. Parents, educators, readers and fellow creators can write to Squicky directly. Replies are not automated, and the best ideas really will land in the next publications.
Social as part of the pipeline, not an accessory endpoint
Some treat social as the tail end of the creative work, something you also do, after. The model here is the opposite: a well-kept social profile is a form of writing — short, demanding, with rhythm and voice. Knowing what is worth saying and what is not.
For Squicky that means a few posts a week, each chosen with care. It means treating every message like a page of a picture book: respect for the reader, attention to detail, awareness that behind the screen there is often a child, a tired parent, a teacher looking for a good story.
What goes into the feed
- Previews of new illustrated tales and digital comics in the works
- Sketches and behind-the-scenes from the Cloth Kingdom
- Short readings and quotes from the catalogue
- Editorial announcements about new titles, collaborations and events
- Small conversations with readers, parents, illustrators
None of this replaces the official website, which stays Squicky's main home with the full digital catalogue. X is the always-open window onto the back room — the place where Squicky's world keeps existing between one publication and the next.
Channel invitation
If you like Squicky, if you believe children's stories deserve the same editorial care as a novel, if you want to see a small illustrated universe being made day by day: follow him on X. And if you have an idea, a request, a suggestion, or just want to say hi to Squicky with a virtual biscuit, write to him. Replies will come, one at a time, from a real person.
In the Cloth Kingdom, every day is a good day for a new story.
links: x.com/squickyworld · squickyworld.com